I've been a fashion student for about 6 months.
My whole life I've always loved fashion. I used to wake up super early before school to put outfits together for class. My mom is really into clothing and she always inspired me to be creative with my outfits and express myself through clothing.
With the skills I've learned I want to have my own successful clothing line. Also, work for a major fashion brand before I start my line to learn the ups and downs in running a business. So while I work for a major fashion brand I start to build up my line on the side.
Yes, I wasn't really expecting to get this far with learning fashion so it's been really rewarding seeing that i've learned so much so far. I cannot wait to learn more! I've never been able to say I love learning untill now. So I have bigger plans than I was expecting from the beginning.
I get a lot of inspo from all the brands that are on Revolve's website and women designers inspire me a lot. Designers like Vivian Westwood inspire me to think out of the box. A quote that I heard and like is that fashion has no rules, dress codes or limits etc.
If you love fashion and have passion for it, definitely think about going into fashion school. Or take short classes to see if you would like it. It has become my life and I love learning more and more every day. Now fashion has my full attention.
Phoebe is a skilled designer and artist. Her dedication to her craft has earned her November’s Spotlight! Read below to learn more about Phoebe!
How long have you been a design student and what got you interested in fashion?]]>
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We are so proud to introduce our talented student, Sophia Fiorella as student of the month for February 2022. Learn more about this inspiring young designer below.
How long have you been a design student and what got you interested in fashion as a career?
I started with Sewing for Beginners in May 2021 and began the design program in August.
I have a bachelor’s in Studio Art specializing in painting and in 2020 was ready to go back to school. When I didn’t get into any Master’s programs for painting, I thought maybe it was time for a new medium. To be honest, deciding to have a career in fashion was something I felt would always just be a dream. As a child I would always say I was going to be a fashion designer which I guess evolved into me making art because most of my paintings and drawings are heavily fashion inspired (models, outfitting, etc.)
How are your classes helping you in the process of preparing personal projects?
So much! I find that now that I’m in Pattern Making and Garment Construction 3, I’m wanting to alter all of my clothes. I have this drawer full of clothes that I don’t particularly enjoy how they fit but the fabric prints are really nice so I kept them. Now that I understand how to alter patterns and how different darts/dart equivalents structure clothes, I’ve pulled most of the garments out from the drawer and made sketches of how I’d like to alter them!
What are your plans after you finish your studies at the Fashion Institute of South Florida?
I plan on having a clear idea of my brand by that time. I want to be actively produce clothing using textiles printed with my own original drawings.
What advice do you have for students already studying or wanting to study fashion design?
The hardest step is starting and sticking to it. Don’t be lazy! It’s really easy to want to quit when you’re learning how to sew because it’s not perfect at first. But I promise the more you do it, it just starts to click and you want to get better. For me, going to school to learn is the easiest way because I’m being structured and getting an honest critique so I can progress.
]]>Haute Couture is the art of creating exclusive custom-fitted clothing. The outfit is constructed and sewn by hand from the start of it to the end. Couture garments are made from very high quality and expensive unusual fabric. The process starts with the designer drawing the style on paper from their inspiration. Then their meet with the master tailor or dressmaker and go over all the details with them. The dressmaker pays special attention to every detail when making it, applying the best sewing techniques in the process of making and finishing it. However, the process is time-consuming and costly because it uses hand-executed techniques.
Before making Haute Couture dresses, the sewer has to take accurate measurements of the wearer and the body stance. Haute Couture is a French word that means high quality, high-class dressmaking and sewing to prepare a very high-class dress. The name is a French phrase where Couture means dressmaking, sewing, or needle works while House means elegant or high class. The two words put together mean an elegant dress made in very specialized sewing.
Fast fashion can be defined as trendy clothing cheaply made from a collection of ideas from the fashion celebrity culture. They have soon turned into garments that trend in high street stores created to meet the consumer demands. The wearers of the fashion clothes compete to wear the newest design and style in the market as fast as possible.
Some of them are grabbed by the wearers very fast before they begin trending, and soon after, they discard them. The notion of fast fashion is that you have to strive and get the latest in the market and pull the latest looks even before they happen. It also goes with the belief that outfit repeating is outside the fashion scope.
There are very distinctive features of fast fashion versus Haute Couture fashion. Just take a look at some of the notable differences between the two to help you decide which of them is best for you.
To learn more about making your own designs, enroll in any of our Short Fashion Courses here
]]>Garments and sewn accessories ought to stay closed and secure, which is often done using garment closures. Even though garment closures have a vital function, they are also a fun way to add personality and design elements to your garments. Below is a short guide for the five most common garment closure types you can come across.
Zippers
Zippers are perhaps the most common and used garment closures available. They come in various sizes, colors, and types. Zippers have either metal or plastic teeth. Some of the common zipper categories include;
Buttons
Buttons come in fabulous colors and styles that can make your garment a fashion statement. They have holes that you can see through. They can also feature a shank hidden on the button's underside.
In addition, buttons can be made from any material, whether plastic, nylon, silver, brass, shell, or bone. They also come in different shapes and sizes that you can customize to give your garment some personality. You can even cover the buttons in the same fabric as the garment.
Hooks and Eyes
These lay pretty flat and can close us small areas invisibly. Hook and eyes come on every size, from very small - added in the top of the zippers to help the zipper be closed; or larger ones for heavy winter coats- They consist of two parts; the rounded "eye" and the angled "hook." These garment closures are commonly found in bras. Most hook and eye fasteners are made from metal coated in various colors.
Snaps
Snap closures are most common, especially in kids' undergarments. They come in various sizes and finishes and can be made from plastic or metal. Snap fasteners are applied at spaced intervals like buttons. They can either be sewn on or applied with a hand-held plier tool. They also come on tapes that you can buy by the yard and sew to the garment opening.
The pieces go on the interior-facing sides of overlapping material. A single piece is flat with a tiny hole, and the other has a rounded part that fits into the hole when snapped together. Snap fasteners are ideal for activewear and different garment types made with materials like rip-stop nylon.
Velcro
Velcro (hook and loop fasteners) was a revolutionary product when it hit the commercial product in the 1950s. It continues to be one of the most frequently used garment closures in manufacturing clothes and other goods. Velcro consists of two nylon or poly material strips. You attach the tiny flexible "hooks" on the rough pieces to the "loops" on the soft surface. You can simply open it by pulling them apart.
Other types of garment closures may include;
Bottom Line
Each of the above garment closures can be used to create a fashion statement. However, they all cannot be used in the same functionalities. Some work better in different instances than others. Generally, garment closures can be removed and replaced with new ones or different types. Since they come in different shapes, sizes, materials, and colors, you can customize your garment closures to match your preferences. To learn more and how to sew each of the mentioned garment closures, enroll in our 5-star rated course Sewing for Beginners here.
]]>Sewing should not be difficult and overwhelming. However, most people find it challenging to sew and improve on the sewing techniques they have already learned. Overcoming the difficulties, you will face while starting your sewing journey will lead to a fun-filled and rewarding experience. Let's discuss common sewing techniques that beginners find difficult but will help improve your sewing skills.
French bias binding is usually used around collarless necks and sleeveless armholes, where facing is not wanted. This technique is a must-learn if you want to finish those areas and maintain the shape of the curve. French bias binding is not a complex technique since all you have to do is fold a piece of bias tape and sew it around the curve- without puling the curve- . Discover how you can do it easily below:
This kind of binding technique is also used to finish collarless necks and sleeveless armholes, where facing is not wanted but different from the French Bias Binding, Single Bias Binding will show in the outside of the garment and is usually done with a different fabric, so is not only finish the area where is sew but also become a design element of the garment. Here are tips for bias binding:
There are endless corners starting from 45-degree, 90-degree, and more. Collar points are popular and can be found in almost all collars. Learning how to sew a perfect collar point should not be hard if you have the tools and the skills. Discover how you can do it.
We teach all of this sewing technique and many others during our 5-star rated course sewing for beginners here and you will continue to practice and improve them throughout our Garment Construction courses. Enroll online or in person now. For online version, please click here .
Summer is almost here. You do not have to wait for it to start gearing up. As we enter a world that many people love, it is time to start thinking about your favorite shades, maxi skirts, and bathing suits. And before we forget, you will also need those elegant and comfy bags to complete your looks. It is going to be a busy summer full of beach and pool parties. This is not to mention the outdoor activities alfresco meals.
If you are looking for the latest fashion trends this year, you have come to the right place. Today, we will be discussing the latest summer trends for women in 2021.
Summer Fashion Trends #1 Super Strappy Silhouettes
Nothing screams summer like a super strappy silhouette. It brings comfort and adds confidence wherever you go. You can settle for something classic or modern, depending on your preferred looks. Shop for an already made option or take on some sewing lessons with us. If you choose to do it on your own, remember to add detailing to your classic piece. Detailing will complete the look and give you that unique touch you want.
Summer Fashion Trends #2 Crop Tops
When it comes to crop tops, you have several options to choose from.
Crop tops are perfect for every activity you will take on this coming summer. This top du jour will make you the center of attention whether you are on the beach, walking the streets, or partying. You can settle for popular brands such as Dior, Alberta Ferreti, Versace, Hermes, Chanel, or more. Better yet, you can take on sewing to add details such as embellishment and puffy sleeves.
The good thing with crop tops is that you can wear them however you want. This makes it easy to add your own spin to this trend.
Summer Fashion Trends #3 Puffy Sleeves
Let's bring the 90's back this summer. Puffy sleeves are back this summer and are here to stay. This fashion trend blends in seamlessly with statement trousers and is perfect for all your day and night endeavors. You can also style them with sexy split skirts and short shorts. Always keep in mind that the bigger the puff, the better. Like all other options, you can choose to shop for popular brands or start sewing your own.
Summer Fashion Trends #4 Cut-Outs
Summer is the only time of the year that you get to enjoy the sun. Moreover, it is the only time of the year that those funky tan lines will come out. This is the time to give your favorite sundress some edginess and expose some skin around your beautiful waist. When it comes to sundresses, you will have endless brands to choose from. Those looking for funky details around the hips and thighs can go with popular options such as Kenzo or Versace. If you want to add your own unique details, it is advisable to start tailoring.
Key Takeaway
As you prep for a fun-filled and busy summer, it is advisable to start getting the latest summer fashion trends early on. If you have fun ideas for making your own summer trends, it would be best to look for fashion sewing lessons near you.
Miami Swim Week is undoubtedly the most glamorous show in the world. It is the name for many events that happen in and surrounding areas of Miami Beach. These events intend to promote swimwear and the swimwear industry. Miami Swim week 2021 is scheduled for Thu July 08, 2021, from 6 PM to Sun July 11, 2021, at 10.30 PM.
History of the Miami Swim Week
In the year 2004, IMG company brought a glamorous swimwear show to Miami. It was officially known as the Mercedes Benz Fashion Week Swim. Various celebrities, designers, models, sponsors came with them. As a result, small-scale industries started to establish in the area. Hotels began to organize events around the runway show and host celebrities and elites from the industry.
Highlights of Miami Swim Week
1) Swim Show
The Swimwear Association of Florida organizes this show. The event takes place at Miami Beach Convention Center. The Swim Show is the world's largest swimwear show. It hosts thousands of brands and buyers from many countries of the world.
2) Cabana Show
Cabana is a trade show inspired by the sense of discovery. It helps to connect brands, retailers, and industry experts by creating a refreshing environment. This show got inspiration from the best beach resorts around the world. It is the best destination for the latest resort and travel lifestyle brands.
3) Hammock Show
It is an upscale trade show for the swimwear industry. A New York-based production company founded Hammock in the year 2010. Various new brands in swimwear, beauty, fashion, and accessories meet in this show. Retailers and media from different parts of the world come to Hammock to visit their favorite brands.
4) Fashion Shows
Besides these trade shows, Miami Swim week is also famous for glamorous fashion shows. Every year, many of our fashion students volunteer their time backstage to help the production companies and swimwear designers during these fashion shows. These shows are attended by celebrities, most renowned designers, stylists, and media partners and covered by famous magazines like Vogue, Forbes, Los Angeles Times, and many more.
Surprising Moments of Miami Swim Week
Many surprising moments of the swimwear industry happen in Miami Swim Week every year. Naturally, these moments make attractive headlines. However, one of the most incredible events was when a 55-year-old model Kathy Jacobs, stunned everybody on the runway, and another model, Christie Valdiserri, who is suffering from Alopecia, was modeling on a ramp took her wig off, and revealed her shaved head.
DC Swim Week 2021-The Shows/DCSW
The long-awaited run shows at Miami Swim Week 2021 will be held from July 08 to 11th at the SLS hotel in South Beach. These shows will feature the best swimwear designers from around the world, including our talented fashion student Olga Nikoza. See some of her designs below and follow her acc on Instagram @olganikoza.
DC Swim Week -The Shows is the organizer of Miami Swim Week 2021. It is the leading platform to bring the best designers and artists to the forefront in the art and fashion world.
The ticket to Miami Swim Week 2021 will cost from USD 55 to USD 377. Want to be part of the most thought-provoking and fantastic fashion event of the year? Book your tickets now at www.dcswimweek.com
Want to learn how to make bathing suits? enroll in our bathing suit course CLICK HERE.
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We are very happy to introduce our talented student, Nicole Chirino. She has been taking classes in our fashion program since January 2017. During our interview with Nicole, she explains what inspired her to pursue fashion as a career. Learn more about this burgeoning young designer in our interview with her below.
I have been a design student for 8 months now. I was very young when I decided I wanted to be a fashion designer. My mom says I decided to be a fashion designer when I was around 4 or 5 years old, inspired by the Barbie’s I used to play with.
The dream of having my mom wearing something I made, because of all the sacrifices she’s made for me to get here, inspired me to make her this skirt. My mother’s style is simple yet classy. For work, she wears skirts and dresses. However, I have noticed that none of her skirts show the darts. To make the skirt different, I made it using all the darts and not covering them with another piece of fabric. With the darts, including the color, the garment looks more elegant and unique considering skirts nowadays are plain in the back and front, excluding whether the fabric is a pattern or a solid color. I want to be able to remind people of exciting yet simple times. For one to feel comfortable and content when wearing my designs. Similar to my mother, wearing the attire caused others to wait for more designs, that is what keeps me going and inspires me to improve.
It has made me realize that Fashion Design is the career I want to study. My goal is to design for anyone and everyone. The clientele waiting and eager for more. Comfortable, elegant, different, and gracious are just a few of the styles I hope to design. As I grow older different prints, colors, magazines inspire me to create various types of styles to sell for all types of events. I have had many great opportunities such as attending fashion shows and seeing what goes on backstage. Every now and then while I’m watching TV I get ideas of outfits and draw them out before I forget.When I go shopping, I find myself looking at the stitches on shirts, dresses, coat; when I see flared skirts, I imagine what the pattern looks like. To have the knowledge and being able to use it is incredible. It feels amazing to have the sense of knowledge on how to make clothes, patternmaking, and fashion shows. Now I’m learning textiles along with fashion design and I can’t wait to see what these two classes bring for me.
My plans after I finish my studies at the Fashion Institute are to keep on practicing the skills I have gained. Once I finish high school, I plan to go off to college and to have had made clothes for all my loved ones, more than once. I want to start a small business, whether it is only making clothes for my family, but as word gets around I’d like more and more people to want and admire my designs for their uniqueness.
My advice for students studying fashion design is to really put in all your love and effort. You may find yourself giving up your weekends or making many sacrifices but the outcome and the feelings are unforgettable. Time, patience, dedication, and love are all very important. Don’t be afraid to dream or draw out your designs.
]]>New York Fashion Week commences the beginning of Fashion Month followed by other fashion capitals of the world such as London, Milan, and Paris. It plays a major role in predicting and setting what will be in vogue for the upcoming year.
We see some seriously flattering looks as New York Fashion Week puts a telescope on what’s to come for Spring 2018. There were so many looks to love, it was difficult to edit them down. However, for brevity’s sake here are a few of the top five trends to look forward to and how to make them work.
Photos: Getty Images
Monochromatic white is a natural fit for the summer. Not only is it practical (especially for dealing with the unforgiving Miami sun) it is simply elegant. Whether you are sporting athleisure or a suit, a head to toe white outfit has the magical power of feeling effortless while looking chic all at once. You are walking breath of fresh air. Just try not to spill any wine or food on yourself.
From left: Michael Kors, Zimmerman, Fenty X Puma by Rihanna
Photos: Getty Images
Meet millennial pink’s less basic cousin, lavender. This season’s runway color palette is bright and full of soft pastels, bringing about the freshness that is Spring.
From left: Tobi, Pamella Roland, Roland Mouret.
Photos: Getty Images
This season was full of beautifully tailored suits ranging from nearly all shades of the rainbow. Come Spring 2018, women will wear the pants. Channel your inner Annie Hall and combine your seat with a pair of sleek sneakers for a low-key cool look, or heels to transition into the night.
From left: Tom Ford, Gabriela Hearst, Vivienne Hu
Photos: Getty Images
Gossamer fabrics delicately draped the runway for a wispy and airy spring. Depending on how you do transparency, the effect can range from romantic and angelic to sultry. If you are not quite ready to free the nipple yet, pair a transparent top with a lacey bralette for a pop of interest.
From left: Alexander Wang, Marc Jacobs, Jonathan Simki
Photos: Getty Images
There is nothing more Miami than a transitional swim look that will take you from the beach to the shore. It seems like every designer this season has their swimwear perspective. What would be yours? Take a dip in our Swimwear Class to unlock your own swimwear vision.
From left: Michael Kors, Tom Ford, Oscar de la Renta
]]>Rucht D’ Oleo, director of the Fashion Institute of South Florida, has been invited to be one of nine judges for the international contest, ŁÓDŹ YOUNG FASHION 2017. The event will be held in Łódź, Poland from October 17th to the 21st.
The contest is organized by the Strzemiński Academy of Fine Arts and the Łódź Event Centre. This is an artistic and educational event, dedicated to the environment of young fashion designers.
Ms. D’Oleo has been selected to evaluate, advise, and judge the participants that submit their designs to the contest. The theme for this year’s contest is EMOTIONS.
The International Contest is aimed at young fashion designers (up to the age of 30 years old) from all over the world – especially students and graduates of art schools and fashion design schools – and all those for whom design is a passion. Participation in the event is a chance to realize their design dreams. Presenting their collection in front of a jury of well-recognized designers and fashion industry representatives marks the first step to creating their brand,
The winner will receive a MANEQUINE 2017 statuette and prize money 30,000 Euro, funded by the City of Łódź
Rucht D’Oleo is a fashion designer, author, and director of the Fashion Institute of South Florida. She has over 20 years of experience in the fashion industry. To read more about Rucht D’Oleo click here.
The Strzemiński Academy of Art Łódź (ASP Łódź) was established in 1945 as the Łódź State Art School (PWSSP Łódź). The school was based on the achievements of the city’s pre-war avant-garde and home to well-renowned artists such as Władysław Strzemiński, Stefan Wegner, Katarzyna Kobro, Karol Hiller and Samuel Szczekacz. This resulted in the school’s unique character, directly inspired by the artist’s and didactic output of the Bauhaus movement and Kasimir Malevich. Design practice was meant to be as important as the study of nature. A lot of attention was paid development of visual perception conforming with the newest art trends.
Władysław Strzemiński, an outstanding constructivist artist, theoretician, and educator organized the school from its very beginnings and deeply influenced the initial stage of its history. His innovative art and didactic ideas formed the character of the academy.
However, the totalitarian Stalinist regime installed in Poland after the war began pursued a highly ideologized aesthetic program and did not tolerate Strzemiński’s avant-garde concepts.
In 1950, the school was forced to dismiss the artist, who would die forgotten soon afterwards. Numerous experimental studios and facilities were closed and the school had to focus on cooperation with the textile industry only.
It took many years and important political changes to re-establish the wide, universal range of education as envisioned by the founders of the school.
In recognition of Strzemiński’s merits, the school assumed his name in 1988. In 1996, it was officially recognized as one of Poland’s seven state art academies. A new, modern headquarters for the school was erected in 1976. Its architecture is now one of the Academy’s symbols and an important city landmark. To read more about the school, please go to http://int.asp.lodz.pl/academy.
For more information about the contest, please visit the website http://www.lodzyoungfashion.com.
This month, we are featuring the lovely Gabriela Lopez. She is part of our class of 2017-2018 and a mother to this beautiful mini-me below. Continue reading about this mother and daughter pair in our interview with her, and learn how the beach and motherhood influence her design.
I’ve been a fashion student since January 2017. I’ve always been a fashion lover, and have always been curious about the fashion industry for many years. I’ve finally found the right place to get involved, learn about it, and pursue a career in fashion.
We are beach lovers and since we spend almost every weekend at the beach, for me it’s very important to protect ourselves from the UV rays while also being comfortable and cute. As a mom, there’s nothing cuter than twinning with your little one. 🙂
When I met Ms. Rucht, I immediately knew that I could learn a lot from her experience, extensive knowledge, dedication, attention to every detail and love. All of these attributes make the Fashion Institute an amazing journey for every student.
I feel like I still have a lot to learn. Every class is a new experience, so I haven’t decided the exact direction where I’m going yet. But since we live in this amazing Sunshine State and I’m a beach lover, I’m definitely thinking about designing swimwear… stay tuned! 😉
Love what you do, do what you love and stay focused!
Nathalie has been a student at the Fashion Institute of South Florida since May 2017. She told us how a hobby turned into a passion for the fashion industry. Read on to learn to learn more about her story and advice to fashion students on how to stay dedicated.
I’ve been a student at the Fashion Institute of South Florida since May 2017. My story is very interesting as to how I got into the fashion world. First, it started when I received a sewing machine as a gift for Christmas back in 2014. I always liked fashion but I never imagined that I would have the patience and ability to operate a sewing machine, but I love challenges and what would be better than sewing. I then started buying patterns from the fabric store and teaching myself about pattern making and sewing. Also, I searched on Youtube for tutorial videos about making dresses and blouses. At that point, I began to get more and more interested in making my own clothes. The first design I made was a royal blue dress. When I wore it, I received many compliments which made me feel good. That was my turning point as to how I became interested in fashion as a career.
Going to the fabric store and seeing different kinds of fabric prints and textures inspires me to make my next design. The fabric I used for this dress really spoke to my creative side. Seeing that orchid print and color inspired me to name the dress “The Orchid Blossom Dress.” I decided to make this dress simple but sexy by adding a low Sweetheart neckline, so it was simple to create the pattern and make the dress.
It has impacted me tremendously. Not only do I have the privilege to have outstanding teachers who push me to the next level to succeed, I also had the opportunity to attend Miami Fashion Week and Miami Swimwear Week and volunteer backstage while interacting with designers, photographers, and stylists. Those experiences showed me that the behind the scenes backstage area is a totally different environment. All models must have hair and makeup done and all garments must be assigned to a particular model, helping them change their garments as the time gets closer for the fashion show to begin. Also, watching the designers do their last-minute preparations made me realize that this is not just what you see on the runway, it is what is behind the scenes that make the difference for a fashion show to be a success. I have met a lot of people in within the fashion industry and it has tremendously opened my network circle.
My plans are to launch my first collection as an emerging fashion designer. It is something that I greatly desire, and eventually, have the clientele that would love to wear my designs. I also want to continue gaining more experience and sharpening my skills to learn more about the fashion industry. Fashion is a really fast-paced industry. You must constantly be reinventing your designs in order to be consistent in the fashion world.
If you truly want to become a fashion designer, don’t look at the glamorous lifestyle as a reward. Let your accomplishments be your reward and be willing to work hard and go the extra mile to be the best. Attend fashion shows and volunteer backstage as well as seminars and other events. This will help you expand your network and knowledge to succeed as a fashion designer.
The french seam is a luxe way to finish seams and is usually seen in high fashion clothing. This kind of seam is good for lightweight and fine fabrics such as organza, silk, chiffon, see-through, or any other fabric if you don’t have a serger/overlock sewing machine. Follow this step-by-step tutorial to sew a perfect french seam.
Step 1: Place your two pieces of fabric right sides together. This step is counterintuitive because typically you would do wrong sides together. You will see later why with french seams this step is different.
Step 2: Sew the fabric with right sides together as close to the edge as possible. If it’s too difficult to sew right on the edge, you can sew with as small as a seam allowance as you can and then cut off the excess fabric as you will see in the next step.
Step 3: Cut off excess fabric so that you only have 1/8 inch left.
Step 4: Spead the fabric out on an ironing board with right sides up. Then sew the seam to one side.
Step 5: Fold the fabric together with right sides touching each other and wrong sides facing out.
Step 6: Press the fabric with an iron so that it is easier sew for the next step.
Step 7: Now sew as close to the seam as possible without actually sewing the seam. The effect should be like a casing.
Step 8: Open the fabric and voila! Now you are one step closer to sewing couture.
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I’m looking forward to taking some of the students from The Fashion Institute of South Florida to next year’s competition. Below are some pictures of the event. You can find a lot more by following the school on Instagram and Facebook.